How social media is used within music campaigns

 Marketing before the internet was done on media such as radio, TV/film and print. 

The existence of the internet has bought about social media, this had made marketing:

- Cheaper

- Easy/user friendly

- Targeted marketing

- Personal and interactive

- Spreadable

Artists and bands can use their social media to construct a brand that audiences consume. Therefore it is used to sell the artist or band, as well as the products. It is used to build their star image, which attracts the audience who would like and buy the product. The products for an artist or band that would be:

- Single/music video

- Album

- Live shows

- Tour

Social media is used to engage and entertain the audience. The style and platform has to reflect the genre and the audience. This includes the content itself, as well as the colours, outfit and layout. 

The main form of social media used by artists and bands is instagram. This is because it is very easy to visually create a star image. 

Here are some examples of similar band's instagrams:

Sum 41 and Green day are both selling their live shows by showing photos from past concerts, therefore people would see the photos and may be more inclined to by tickets for the shows. All of the bands also have pictures of their albums, which they are advertising and getting the audience exited for releases. 

The bands are also creating an image for themselves as well as selling their products. They are represeting themselves as reckless, rebelious and exciting, therefore attracting audience who would consume this content. Attracting the right audience is essential as they are going to be the people buying and consuming the products.