Building the social media 3

 We are now announcing the release of the album and moving onto the release of merchandise and live tours. 

We used photoshop to make the posts to advertise the products. By doing this we can use our own designs on things such as tickets and clothing. 

We also made countdown posts to build suspense before the album release. We changed our mind from just originally having the numbers of how long to go. 

We made this decision as it will engage the audience as they will get excited waiting for the album drop and will also remind them about it. 

The reason we changed from just having numbers to having photos of the band with 'handwriting' font was that it makes it a lot more personal to the band, and the audience would feel a lot more connected to them and want to engage with them and follow the social media to get to know them more. 

We posted a few posts about the band 'hanging out', we did this because it gives the audience more of an insight into the band's life and personality, and therefore attracting the right target audience.