Dyers star theory

 Dyers star theory is a theory about how musicians and artist become successful. It tells us that their image is constructed to appeal to audiences. There are many common values in music stars which are what lead them to being so successful. For example:

- Youthfulness

- Creativity/talent

- Rebellion

- Sexual magnetism 

- Success against the odds

- Originality

The image that is created of the star sometimes has iconic imagery to help them be easily associated, for example Micheal Jacksons white glove.

There are three main concepts to Richard Dyer's star theory, these are:

- The star is a construction. This is telling us that the people that we see in the media are not necessary who these people actually are and its just the way they have been constructed to appeal to the audience that they are targeting

- The star as a commodity - The stars image becomes a product or commodity to sell to the audience

- The star as an ideology - This is what the artist represents and the beliefs that they communicate to their audience.  If this fits the target audiences ideology they would become more popular in this audience. 

The stars image will always change to fit the audience and therefore to reach more people. 

An example of a star whose image has been constructed to appeal to the audience is Billie Eillish. She is portrayed as a rebellious teen, and her age makes her appealing to teens as she is more relatable. Her music is usually about the struggles which teens go though and therefore would appeal to this audience. 

Her style is very unique and is very iconic and she is recognised by her lime green hair and clothes that she wears. 

The black and green colours are carried on through her merch, and her album covers. 

These colours reflect the deep tone of her music and the rebellious personality she holds. She is seen to go against the norms and what it 'normal' for women, therefore appealing to a female audience as they aspire to be like her.

The tones of her clothes and her album artwork were a lot lighter, and she had a yellow and red theme. When her music was a different kind of mood, but now the lime green is iconic for her. I think that having this colour represents the rebellion as it is not very popular to wear bright green clothes so she is standing out and showing she isn't afraid to be different.

This colour theme and style will have been constructed by her record labels to appeal to the audience.