What is a campaign?

 A promotion campaign consists of different types of media incorporated. They all share the the same set of goals of building demand for the product. 

A music media campaign specifically aims to increase the sells and demand of products (recorded music, merchandise, tour tickets) and increase the streams of the music. 

For our A2 coursework we will be creating a media campaign. It will be a music promotion package for the release of a new album. We will be creating three things. A music video, a social media page and a digipak - all advertising the same albums release. 

We will be campaigning for the first album of a new artist and so we will need to communicate the identity to the audience in an effective and clear way through our media products.

An example of a music production campaign is Twenty one pilots campaign for their 2015 album 'Blurry face'. They presented quite a simplistic theme in all their media products, with common geometric shapes appearing. This is their Digipak for the album.

The pack is presenting with a minimalistic geometric pattern throughout, and lines going through some of the titles. The nine circles on the album each represent a song on the album and then on the back there is a simple list of all the songs. The tone is carried through into other products, like their website at the time of the album release: 

The geometric and unusual theme is again presented in this and we see the same kind of colour theme with the red and black. Which reflects the design of the Digipak. We see the same patterns used on the website that are on the album cover.

The pictures that are shown of the band on social media and the website also match the expected theme of the songs on the album. Their dyed hair matches the colour theme presented through the campaign and the piercings and tattoos present their personality in a way that helps us expect what the music will be like. 

This photo is quite simplistic and mysterious, just like the rest of the products. And has quite a dark tone, which makes us expect the music to have this kind of tone as well.

I think that their campaign was very successful due to the recurring theme which reflects the music product.